1. 96% of 18-35 year-olds are members of at least 1 social network. Can you think of another medium that touches 96% of any demographic? Think you can reach 96% of these people advertising on TV? Newspaper? The Yellow Pages? Good luck. People are turning away from traditional sources of entertainment, interaction and information, instead [...]

Imagine if you will a simpler time. Long, Long ago (four years to be precise) when we had a President people had merely grown apathetic to instead of openly loathed. When a “Twitter” was only the drunken frat boy fantasy combination of a Twix and Butterfinger. When we had never had the pleasure of viewing [...]

Social media is all the rage right now in many circles. Experts are touting it as the end-all-be-all solution for businesses looking to improve marketing, advertising, customer satisfaction, HR, and just about everything else. But most small businesses are still asking: Why should I care? Who’s going to bother to interact with my business online? [...]