Search Engine Optimization is a daunting thing for most small businesses to handle. Building a website is one thing – carry over your offline branding and make a clean, attractive site and the customers will find it, right? Sadly that’s not the case, and is less and less the case every day. Search Google for [...]

Last month, Google rolled out a major upgrade to their indexing system, called Google Caffeine. This has a direct impact on every business, because it places greater emphasis on booming trends like blogging and social media. We’ll skip the technical mumbo-jumbo and break down the important details for you: Previously, Google may have only visited [...]

Imagine, for a moment, you are walking through a town you’ve never been to before. Now, imagine your husband and infant daughter are in the car a block away, impatiently waiting for you to find some diapers. You’re frantically searching for a diaper store but coming up empty; it’s all gourmet dog food and fishing [...]