Search Engine Marketing and Optimization

The world has changed, more than twice as many people use web searches as opposed to consulting the yellow pages. In the US alone there are roughly 15 billion web searches performed each month with the intent to find local businesses and services. The way to get noticed now is to show up at the top of relevant web search results. Studies show that consumers are most likely to click on the first couple results, and will almost never go beyond the second page.  

Using our time-tested techniques to optimize your webpage for Google, Yahoo, and the other top search engines; Optima Worldwide will ensure that your website gets the public attention your business or organization deserves.

What Can We Do for Your Business?

Feature	Silver	Gold	Platinum
On Page Analysis
Keyword Discovery We’ll see what keywords your site currently uses and find the most popular synonyms to help improve your search engine rankings where it counts most.
Track and Improve Keyword Use Using our keyword tools, we determine which terms the site focuses on and how to rewrite the content to make it more keyword heavy. To get the most people to your site as possible.
Keyword Effectiveness Analysis Not only is it important to know what terms get people to your site and how to optimize the site for those terms, you need to know which terms make you the most money. Using our analytical tools, we can track which search terms people use to get to your site result in the most business for you.
Site Tag Optimization There are three tags of main importance to successful search engine optimization. First, the “Title” tag. This tag controls the text seen in the top left of the top bar of your internet browser. Besides the actual content of the site, this tag is the most important on page tool for optimization. Next, Image “Alt” tags. This is hidden text that goes behind the images of your site. We will fill them with keyword heavy phrases to boost your site’s rankings. Lastly, Meta Descriptions. Meta Descriptions don’t necessarily boost your rankings but this is the little description that shows up on your search engine results and plays a huge role in getting people to actually click on your site.
Site Structure Analysis The coding structure of your site also plays a role in SEO. We’ll determine how clean and light your site’s code is. Heavy, bloated code makes it very hard for search engines to determine what your site is really about.
“Black Hat” Technique Analysis We’ll check to make sure nothing “illegal” is going on behind the scenes of your website. Illegal code and SPAM techniques can get your site permanently banned from Google and the other search engines. We promise we will never use illegal techniques to boost your ratings. They may give you a boost in the short term, but the long term penalty simply isn’t worth it.
Install and update XML sitemap A sitemap lays out your site in such a way that search engines can easily index it, to ensure that all pages are easily accessible to search engines..
Linking, Social Networking, Directories
Internal Linking Analysis We’ll check to make sure your site’s link structure is simple and functioning properly. We check anchor text (the text you click on to get to the link) to make sure it exists and is focused on proper keywords. We’ll check to make sure there are no broken links as well.
Incoming/Outgoing Link Analysis Linking to outside sites and getting links from sites is a major component of SEO. Linking to and from sites help the search engines determine the “neighborhood” of the internet your site occupies and will determine which keywords to rank you for. The catch is that none of these sites can be SPAM sites and all should be related to the industry your business is in.
Submission to Search Engines Once all our updates are made, we’ll submit the sites to the search engines to get them indexed quickly. A rule of thumb to follow though is that it takes about 60-90 days for changes to sites to be reflected completely by the search engines.
Site Submission to Free Directories Once all of our updates are made, we’ll also submit your site to free web directories to boost your linking power. Additionally, we’ll identify paid directories which we would suggest joining, and work with you to get listed.
Contact Linking Sites, Suggest Improvements We will contact sites that already link to you and suggest changes they make in the anchor text they use to link to you. Our suggestions will put the focus of those links on the most relevant keywords on your site. We’ll also contact a list of your partners, clients, associates, and relevant business groups and associations and ask them to link to your site.
Analysis of Competitors
Client vs. Competitor Keyword Ranking Analysis We’ll see what keywords work best for your direct competitors and implement them in your site if applicable. We can also track their information to make sure your site always stays one step ahead of the competition.	1	3	5
Marketing/Traffic Comparison Against Competitors We can show you detailed breakdowns of your competitors' search engine ad marketing budget. We can show you how much they spend and what they spend it on. Also, when available, detailed visitor traffic breakdowns will be provided.	0	3	5
Find Links to competitor’s sites To gain an even better picture of your market competition, we’ll perform an analysis of your competitors’ sites to see who is linking to them. This business intelligence can be put to use in many ways, but we’ll use it to identify other candidates for relevant links to your site.	0	3	5
Content, Content, Content
Content Freshness Analysis Consistently updating your site shows the search engines that it’s still live and gives them reason to keep coming back. Putting up new blog posts or linking to articles is a great way to keep this up and boost your keyword use. We can go back almost as long as your site has existed to see what has changed and how.
Professional Site Content Maintenance Everyone knows they need to keep their website up to date, giving customers a reason to come back, but most companies struggle with this. Our professional content developers will keep your site fresh on a monthly basis, and work with you quarterly to determine new plans for content development.
Professional Blog Authoring Blogs are perhaps the single most powerful tool for Search Engine Optimization. However, not all companies have the time or the skills to successfully manage a blog. Blogging for SEO is not just about creating content - it's about writing content that draws people in with the right keywords, and monitoring the blog to see what type of content is most effective. *Professional blog content development is offered as an additional service, charged as a per-post fee. Ask us for a proposal.
Social Media Planning Social Networks like Facebook and Twitter are becoming tremendous marketing channels. They allow you to interact with your customers, solicit feedback, and push your message out to the world through totally new marketing channels. An effective Social Media Marketing (SMM) strategy should be an integral part of your marketing plan, and Optima can help your company design and execute that strategy.
Social Media Management Don't have the resources to execute your Social Media strategy internally? Let us do it! We'll get your message out on Facebook and Twitter. We'll interact with your clients, manage fan pages, and post to other fan pages and discussions. The goal of all of this is to drive additional qualified visitors to your site.
Website Traffic/User Analysis
Website Traffic Analytics Package Our comprehensive analytics package tracks nearly everything about the visitors coming to your site. We can see what search terms they use to get to the site, the pages they visit and the amount of time spent on the site. From this, we can determine which keywords are generating business value and which are simply generating casual or accidental visitors. Our goal is to maximize the business value of your site’s traffic – attracting people who will buy your product, sign up for your newsletter, follow your blog, or whatever your site’s objective may be.
Pay-Per-Click Campaign Analysis Organic Search Engine Optimization takes time and patience. Pay-Per-Click (PPC) offers instant gratification: for a small fee you pay to be placed at the top of the page (or to the side of the results) on a per-click basis. The words can cost anywhere from 5 cents to 5 dollars per click and can be meticulously tracked and analyzed to make sure you’re getting your money’s worth. PPC requires constant management, though, to ensure the keywords you’ve purchased are converting to sales on your site.
User Interaction Heat Mapping We can install code on your site that tracks where people click on your page. This is a great tool for seeing how people use your site and to see how things can be rearranged on screen to maximize goal conversions.
Video Analysis of User Browsing Patterns This even further shows how people are using your site by letting us see video of their stay on the site. We see how they browse, how long they stay, where they click, and any problems they’re having. All of this will help us streamline your site to perfection.
Reporting and Support
Written Monthly Report by Email We will issue monthly reports detailing every change we’ve made and recommendations for big changes we’d like to make. The reports include detailed, easy to understand descriptions of what we changed and the anticipated results. The reports also include a detailed breakdown site traffic, keyword ranking, goal conversions, and other important measures.
Web Meetings to Discuss SEO Campaign We can only fit so much in a report without completely overwhelming you with information. Our web meetings allow us to break down our reports and analytics at your pace, allowing you to interject with questions or comments at any point, to further your understanding of what we are doing.	0	Quarterly	Monthly
Support We are always available by email and phone to help clarify our optimization techniques and to discuss any other changes you would like to see made.	Email	Email/Phone	Email/Phone

Not sure any of these is the right fit for your business? We will be more than happy to tailor a solution to fit your specific needs. Call us today (630-891-2301) for a free, personalized quote.