Google Algorithm Changes
- Quiet month. No reported changes.
Twitter News
- The Ravens may have won the big game, but Twitter was the true winner of the Super Bowl. The company was mentioned in 26 of the 52 commercials (compared to 4 mentions for Facebook and zero for Google+). If Twitter had actually paid the $3.8 million each 30 second ad during the Super Bowl costs, the company would’ve paid $98.8 million. I’d say getting close to $100 million in free advertising in front of the largest TV audience of the year counts as a HUGE win.
- The Super Bowl also brought out the best in brands on twitter. During the extended blackout in the middle of the game, companies like Tide and Oreo reacted fast to earn thousands of RTs.
- In all, there were more than 24.1 million Super Bowl-related tweets. At the game’s peak during the blackout, 231,500 Tweets were going out every minute about the game.
- It’s not all good for Twitter though. There were a number of high-profile hackings this month, leading many to question why adding LOLCAT as a supported language is taking precedent over adding two-factor login verification.
Google News
- Google Glass, the wearable computer headset was revealed in an awesome video. At $1500, the cost is going to be pretty steep though.
- Google is going to open its own retail stores before 2013 finishes, reportedly.
- Google is testing a new interface on its website that looks like its UI for Chromebooks and Android.
Facebook News
- Facebook is looking to beef up its advertising platform by purchasing Atlas from Microsoft.