Web Presence Management

Web Marketing and the Icarus Deception

Posted by + on Feb 28, 2013 in Web Presence Management | 8 comments

Web Marketing and the Icarus Deception

Fans of Seth Godin are no doubt aware that he recently released a new book, The Icarus Deception. Here’s the premise: Industrial society has trained mankind into the safe, the comfortable, the mundane. Study hard, get good grades, and maybe you’ll get into an elite school. Once there, study hard, get good grades, and maybe you’ll get a job at an elite company. Work hard, keep your head down, and you may work your way up to management and retire a little better off than your parents did. In this book, Godin argues that the comfortable path is no longer safe. He argues that now,...

Read More

6 Manufacturing Website Shortcomings (And How to Fix Them)

Posted by + on Dec 13, 2012 in Web Presence Management | 0 comments

6 Manufacturing Website Shortcomings (And How to Fix Them)

  Web presence and manufacturing haven’t always gone hand and hand, but they should. With the global economy playing a much larger role in an already competitive industry, making sure you can be found online is a must for any manufacturing company. Just having a presence online for your manufacturing company isn’t enough anymore. Below are six shortcomings that are common for a manufacturing website and what to do to about them. No Call-to-Action or Lead Generation So I found your site… now what? Many manufacturing websites don’t specify a clear next step. A...

Read More

Web Design Basics: Focused, Clean and Simple Design Ideas

Posted by + on Sep 27, 2012 in Web Presence Management | 0 comments

Web Design Basics: Focused, Clean and Simple Design Ideas

With over 600 million active websites, everyone wants their website to stand out above the rest.  We all know a well-designed site when we see one, but coming up with our own layout can be challenging. We also know that websites need to properly display necessary information so that the customer knows exactly what products and services you provide. With that being said, it’s easy to over-do it. Grabbing a customer’s attention while including services/products, contact info, latest news, and social media is hard to fit onto a laptop screen, let alone a 9 inch tablet. So back to the basics...

Read More

WordPress Security Guide

Posted by + on Aug 14, 2012 in Web Presence Management | 3 comments

WordPress Security Guide

WordPress is a fantastic platform to build a website on and an exemplary content management system, but it can be vulnerable to malicious attacks from hackers. So chances are if you administer a WordPress site, you’ve seen the dreaded “malware detected” message pop up in Google Webmaster Tools at some point. Or even worse, you went to your site unaware of the hack and downloaded some nasty malware onto your computer. How Do I Prevent My WordPress Site from Being Hacked? First, you’ll need to accept that there is no perfect security solution for a WordPress site (or for any type of...

Read More

4 Reasons to Avoid Splash Pages

Posted by + on Aug 1, 2012 in Web Presence Management | 0 comments

4 Reasons to Avoid Splash Pages

You’ve all seen them: the websites that have the fancy intro video or animation that introduces the business. It’s like having your very own movie trailer! Special effects, cool graphics, music and sound – what a great way to get people interested in your site, right? We don’t think so. In fact, we feel the era of the splash page (or intro page) has run its course. In fact, splash pages seem to be detrimental on almost every measurable level. Here are just a few: No text = No indexable content = Bad for SEO Your home page is the most valuable page on your site in terms...

Read More

50 Web Marketing Experts on Twitter

Posted by + on Jun 14, 2012 in Web Presence Management | 6 comments

50 Web Marketing Experts on Twitter

Twitter has grown into an instrumental part of any brand’s web presence management strategy. By simply clicking “follow” you can hear directly from celebrities, industry experts, or your best friends in real-time. We have broken up the following Twitter accounts into categories based on expertise. Some of these gurus are very established, while others are up and coming. Either way, by following these accounts you’ll be guaranteed the latest on SEO, marketing, social media, trends, and everything in between. Follow your favorite web marketing experts individually, or...

Read More