Social Media Marketing

The Best Free Social Media Icon Sets for Valentine’s Day 2012

Posted by on Jan 27, 2012 in Social Media Marketing | 0 comments

The Best Free Social Media Icon Sets for Valentine’s Day 2012

Candy Hearts Web Presence Management Icons Heart my Website Heart v2 Heart Social Icons Sweet Social Chococons Typical Kikay St. Valentine’s Day Valentine’s Day Valentine’s Special Valentine’s Candy Conversation Hearts Twitter Purple Heart Twitter Chocolate Heart Twitter Red Heart Pink...

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Candy Heart Social Media Icons

Posted by on Jan 24, 2012 in Social Media Marketing | 1 comment

Candy Heart Social Media Icons

Optima is proud to present our first freebie to enhance your web presence in 2012: Candy Heart Social Media Icons. You are free to use the candy heart social media icon set on your website or projects for free, with no restrictions. You can use the icon set for private and commercial projects, but the icon set may not be resold, sublicensed, rented, transferred or otherwise made available for use. Please link to this blog post to share the icons!   Download The Candy Heart Social Media Icon Set   Interested in learning more about Optima? Check out our full offering of web presence...

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Try Facebook Advertising Free with Small Business Boost

Posted by on Jan 19, 2012 in Social Media Marketing | 0 comments

Try Facebook Advertising Free with Small Business Boost

If you’ve never tried advertising on Facebook, now is a great time to try it out thanks to Facebook’s new “Small Business Boost” contest. They’re giving everyone who signs up $50 in free ad credits. If you gain 100 fans during the competition, they’ll give you an extra $100 in ad credit. 10 winners will receive $10,000 in advertising! Here are the details: Facebook advertising is an extremely cost-effective way to get your name in front of your target market. Since you can narrow down your target audience by age, gender, location, and other...

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Christmas Social Media Icon Sets

Posted by on Dec 12, 2011 in Social Media Marketing | 0 comments

Christmas Social Media Icon Sets

Looking for ways to adapt your web presence to the Christmas holiday season? Try some of these free Christmas Social Media Icon Sets. Below you’ll find 15 great icon sets, containing hundreds of Christmas icons for your site.  They’re a quick switch and are a great way to spread the holiday cheer. Snow Globe Social Media Icons Ornaments Social Media Icons Glossy Ornament Social Media Icons Blue Ornaments Social Media Icons Christmas Ornaments Social Media Icons Christmas Ball Social Media Icons Holiday RSS Social Media Icons Wintery Social Media Icons Ice Social Media...

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Google Launches Branded Google+ Pages

Posted by on Nov 9, 2011 in Social Media Marketing | 0 comments

Google Launches Branded Google+ Pages

Google+, Google’s foray into the social networking sphere, has been running strong since it launched in June and has been updated to include branded pages for businesses. With the same general design as personal profiles, the new branded pages should help businesses of all types maintain and expand their followings. All an individual has to do is add the branded page to their circles and the business can share stories, news and more. It’s a fantastic way to bond with your clients. It’s also of note that Google+ has a positive impact on SEO! As a nice little bonus feature, Google has...

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Netflix Illustrates the Importance of Social Media Research for New Brands

Posted by on Sep 20, 2011 in Social Media Marketing | 2 comments

Netflix Illustrates the Importance of Social Media Research for New Brands

Last week, Netflix announced that their DVD-by-mail service would be splitting off into a new brand, Qwikster. The name refers to “quick delivery”, according to the release. Unfortunately, the folks at Netflix didn’t think to check social networks for the availability of the name Qwikster. If they had, they’d likely have noticed the Twitter account belonged to this guy: Yes, that’s beloved Sesame Street character Elmo getting stoned. Probably not the sort of brand Netflix was looking to project. Here are a few nuggets of wisdom from Qwikster’s Twitter...

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