Internet Then & Now: What to expect in the Future
Overtime things change in different ways. Sometimes things in technology get better with time, while others become obsolete and lost forever to newest fad. It’s easy to see this, as it happens nearly every day, especially with consumer electronics like cassettes and VHS tapes. Nowadays, there’s mp3’s and DVR’s. The same thing has happened with the internet. Fads have come and gone, but the concept about the internet has continued to morph and evolve over time. Back in the early 1960’s some really smart guys at MIT started envisioning a world network that connected computers across...
Read MoreOptima Worldwide News: New Office and the KHA Trade Show
Optima is moving! It’s an exciting week for Optima! As our team has been expanding rapidly these past few months, our office space was continuing to shrink. In September we set out to find a suitable office location with plenty of room for expansion. In just two short months we’ve parted ways with our old office space and are excited to announce our new office location near Metcalf and I-435! We’ve got most of our essentials moved in and are already back in the full swing of things. We’re still sprucing up with some final touches like artwork, recycling bins, and a much...
Read MoreNew Office, Summer Interns, and Other Developments
This blog has been dormant for a bit over a month – taking a back seat to a number of exciting offline developments: Four new team members I’m very happy to introduce Michael Wenger, our newest Senior Project Manager. Michael has over five years of experience as a web project manager. His caring nature and attention to detail make him an outstanding project manager. Additionally, we have three Creative Content Specialist interns this summer: Shane Wilson, Kelsey Anderson, and Travis Foster (pictured in the front row, left to right). These three talented college students are...
Read MoreOptima is Expanding! New Office in Lenexa
Thanks to our wonderful clients and partners (not to mention our talented and hard-working team), we’re growing into a bigger and better office! Here’s a preview of the new space: Starting May 1, we’re located at 8400 Melrose Dr., Lenexa KS 66214, in the Pine Ridge Business Park: View Larger Map We’re looking forward to growing into this space,...
Read MoreNew Website Design!
Our particularly astute readers may have noticed a few changes to our site this weekend. For the rest of you – we just launched a complete overhaul of our site design. This is simply the most visible of many changes taking place at Optima right now: A simpler, cleaner site design reflects the streamlining of our business, inside and out. We’re placing a greater focus on search engine optimization. Website design is becoming a commodity – you can throw a rock and hit 2-3 web designers (though we’d prefer it if you didn’t). However, truly excellent SEO firms are...
Read MoreOptima Web Presence Management Blog – Live!
Welcome to the new and improved Optima Worldwide! We’ve put a lot of work into this site over the past month to reflect the changes going on in our company. Here are some of the things you can expect to see from our blog in the coming months: Social Media Tips – Guidelines for effective Twitter and Facebook use for your business Search Engine Optimization Tips – Quick and easy concepts for improving your site’s ranking on search engines SEO News – When Google announces a big change in the way they rank sites, we’ll let you know Case Studies –...
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