Charity as an SEO Strategy
Charity is probably not the first thing to come to your mind when forming an SEO strategy. Search rankings (and the businesses they fuel) are highly competitive – surely charity should be left to another department, right? However, supporting charities can actually help a business gain search rankings in several ways: Building Links Getting links to your site from other related sites is the best way to improve your search rankings. Many charity sites, such as Giving Better and Agenda, Be regularly highlight businesses and charities that are making a difference. Charities will...
Read MoreWhy Would Anyone Link to My Site?
This is a question I get from clients all the time. “We’re just a [insert type of business here, typically preceded by "boring" or "average"] – why would anyone else care to link to us?” First, a quick primer on why you would want people to link to your site in the first place… I recently wrote a guest post on a photo lab blog explaining the value of links. Head over there for the full story, but here are the key points: Search engines determine your authority and relevance based on the websites that link to you. If many authoritative websites link to yours,...
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