What Makes a Great Infographic?
If you spend much time on the web, you’re probably familiar with infographics - those big, long images that creatively represent quantities of data in a visual format. Infographics have become popular because they are easy to share – Pinterest, Facebook, and Twitter are riddled with them – and because they break complex ideas down into easily digestible bites. As a result, people want to know how to use infographics for web marketing. What makes an effective infographic? Why do some infographics take off, while others die a quiet, lonely death on their owners’ blogs?...
Read MoreThe Perfect Blog Post
The perfect blog post – is there such a thing? Not exactly. If there were a formula, marketers would abuse it so thoroughly that it would become ineffective in a matter of weeks. What’s more, blog posts serve different purposes. Depending on the audience and objective, the definition of “perfect” may change. As a rule, blog posts should improve search rankings, encourage social engagement, demonstrate your expertise, and get visitors to engage with your company in some meaningful way. The “perfect” blog post is structured to accomplish these goals as...
Read MoreFebruary 2013 Web Marketing Review – The Super Bowl, Google Glass, and More!
Google Algorithm Changes Quiet month. No reported changes. Twitter News The Ravens may have won the big game, but Twitter was the true winner of the Super Bowl. The company was mentioned in 26 of the 52 commercials (compared to 4 mentions for Facebook and zero for Google+). If Twitter had actually paid the $3.8 million each 30 second ad during the Super Bowl costs, the company would’ve paid $98.8 million. I’d say getting close to $100 million in free advertising in front of the largest TV audience of the year counts as a HUGE win. The Super Bowl also brought out the best...
Read MoreHow to Brainstorm Successful Blog Posts
Today in the web marketing world, everyone knows the importance of a blog. It keeps your website fresh, creates new content for outside sources to link to, and encourages readers to frequently return to your site. In order for your blog to be successful, you need creative topics, keyword-heavy text and titles, captivating images, and a strategy. One of the most difficult things about blogging is coming up with creative blog posts after you’ve already used the obvious topics. This is where brainstorming comes into play. Brainstorming can take up time and energy, but often the most unique and...
Read MoreJanuary 2013 Web Marketing Review – Graph Search, Vine, and More!
Google Algorithm Changes January 22nd – Panda update impacting 1.2% of US searches. Facebook News Facebook launches a new search feature called Graph Search! While it could prove to be useful and amazing, I don’t think Google is shaking in their boots about it. Oh wait, what’s that? Bing will provide web search results right inside Facebook? That could be a game-changer. Facebook was willing to work with Google though, it just found Bing more flexible in privacy matters. Facebook also adds more emoticons for sharing status updates. Twitter News Twitter launches Vine,...
Read MoreDecember 2012 Web Marketing Review
December ended up being a very busy closing month to 2012 in the world of SEO and social media, so let’s jump right in! Google Algorithm Changes December 23rd – new Panda update Google News Google updated image search to make inappropriate images harder to find. Google allows you to track reservations and purchases right within search with specific providers: “Whitney Houston” tops the Top-10 list of terms searched on Google in 2012. Google saves $2 billion in taxes by shifting money to Bermuda. “(Not Provided) Count” launches to help better keep...
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