Google Reveals Dynamic Ads for AdWords
Google has decided to expand its main source of revenue, AdWords, with a new feature called Dynamic Search Ads. The idea is that Google will index your site regularly for any changes and dynamically create ads using keywords from your new content, all without you ever needing to log into AdWords! Google will only be generating the titles for your dynamic ads. You still have control over the body of the ad. These ads will target the more obscure search queries that are normally not targeted by any AdWord campaign. No doubt this will be a boon for Google, as they will now be able to advertise...
Read MoreThe 20 Most Common and Expensive Google AdWords Keyword Categories
A software company called WordStream recently compiled a slew of research to find out the twenty most commonly used and expensive keyword categories on Google AdWords to show where the bulk of that money comes from. WordStream estimates a full 97% of Google’s $33.3 billion revenue over the past year comes from search advertising! Here are those twenty keyword categories, with search volume and top cost-per-click rates: Insurance – 24% – $54.91 top cost-per-click Loans – 12.8% – $44.28 cpc Mortgage – 9% – $47.12 cpc Attorney – 3.6% – $47.07 cpc Credit...
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