What Makes a Great Infographic?
If you spend much time on the web, you’re probably familiar with infographics - those big, long images that creatively represent quantities of data in a visual format. Infographics have become popular because they are easy to share – Pinterest, Facebook, and Twitter are riddled with them – and because they break complex ideas down into easily digestible bites. As a result, people want to know how to use infographics for web marketing. What makes an effective infographic? Why do some infographics take off, while others die a...
read moreThe Perfect Blog Post
The perfect blog post – is there such a thing? Not exactly. If there were a formula, marketers would abuse it so thoroughly that it would become ineffective in a matter of weeks. What’s more, blog posts serve different purposes. Depending on the audience and objective, the definition of “perfect” may change. As a rule, blog posts should improve search rankings, encourage social engagement, demonstrate your expertise, and get visitors to engage with your company in some meaningful way. The “perfect” blog post...
read moreFebruary 2013 Web Marketing Review – The Super Bowl, Google Glass, and More!
Google Algorithm Changes Quiet month. No reported changes. Twitter News The Ravens may have won the big game, but Twitter was the true winner of the Super Bowl. The company was mentioned in 26 of the 52 commercials (compared to 4 mentions for Facebook and zero for Google+). If Twitter had actually paid the $3.8 million each 30 second ad during the Super Bowl costs, the company would’ve paid $98.8 million. I’d say getting close to $100 million in free advertising in front of the largest TV audience of the year counts as a HUGE...
read moreWeb Marketing and the Icarus Deception
Fans of Seth Godin are no doubt aware that he recently released a new book, The Icarus Deception. Here’s the premise: Industrial society has trained mankind into the safe, the comfortable, the mundane. Study hard, get good grades, and maybe you’ll get into an elite school. Once there, study hard, get good grades, and maybe you’ll get a job at an elite company. Work hard, keep your head down, and you may work your way up to management and retire a little better off than your parents did. In this book, Godin argues that the comfortable...
read moreHow to Brainstorm Successful Blog Posts
Today in the web marketing world, everyone knows the importance of a blog. It keeps your website fresh, creates new content for outside sources to link to, and encourages readers to frequently return to your site. In order for your blog to be successful, you need creative topics, keyword-heavy text and titles, captivating images, and a strategy. One of the most difficult things about blogging is coming up with creative blog posts after you’ve already used the obvious topics. This is where brainstorming comes into play. Brainstorming can take...
read moreFacebook Usage Stats Infographic
Facebook usage continues to rise since launching in 2004 as “thefacebook.com”. By 2005, Facebook, launched and funded by Mark Zuckerberg and Eduardo Saverin, was valued at $98 million and had received a $13 million venture capital investment from Accel Partners. 2005 also saw the purchase of the domain “facebook.com” for $200,000. In 2007, Microsoft bought into facebook for $240 million (receiving a 1.6% stake in the company). Fast forward four years, and Facebook was now raking in a billion dollars in profits. Facebook...
read moreThe Internet’s Most Popular Pre-Internet US Presidents
Featured Image and Header Image by Jason Heuser Welcome to our countdown of the most popular presidents in US history on the internet. If we include ALL presidents, Obama would obviously win, so we want to focus on the presidents that served out their terms before the internet became a thing. One thing to keep in mind, “popularity” does not equal favorable opinion in this study. We’re focusing solely on the number of times the name comes up or is referenced in a variety of mediums across the web. We’re using Ronald...
read moreFree Valentine’s Day Social Media Icons
Looking for a way to spruce up your website for Valentine’s Day? Well look no further and check out our Valentine’s Day social media icon set. It is free for you to download and use for commercial or private purposes and it is a great way to make sure your website is ready for the special day. This social media icon set includes: Facebook Social Media Icon – Heart Twitter Social Media Icon – Rose RSS Social Media Icon – Engagement Ring Pinterest Social Media Icon – Stuffed...
read moreJanuary 2013 Web Marketing Review – Graph Search, Vine, and More!
Google Algorithm Changes January 22nd – Panda update impacting 1.2% of US searches. Facebook News Facebook launches a new search feature called Graph Search! While it could prove to be useful and amazing, I don’t think Google is shaking in their boots about it. Oh wait, what’s that? Bing will provide web search results right inside Facebook? That could be a game-changer. Facebook was willing to work with Google though, it just found Bing more flexible in privacy matters. Facebook also adds more emoticons for sharing...
read moreTop 8 Reasons To Use Google+ For Business
Since its launch in June 2011, Google Plus has been ridiculed for being the desperate social media platform that nobody uses. We think that might be a little harsh. Google plus is the desperate social media platform everyone NEEDS to use. Google has leveraged its social media platform into one of the most appealing web presence management tools for businesses. In fact, you might already be on Google+ and not even know it! Remember Google Places for Business? Google+ and Google Places are now rolled together, and each business...
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