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@Your Business #Why Aren’t you on Twitter?

Posted by + on Dec 10, 2014 in Optima Social Blog | 0 comments

@Your Business #Why Aren’t you on Twitter?

Hello readers, I want to pose you a question. Have you ever considered using Twitter for your business? I know, you must be thinking that Twitter is designed for friends just to talk back and forth to each other, and Twitter is something that you shouldn’t get involved in. But you would be wrong, horribly wrong as a matter of fact. The online advertising paradigm has shifted in the last few years and with the new revolution in social media causing this shift; all advertising has to be rethought. Twitter and SEO SEO (search...

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Social Media is Always on the Move

Posted by + on Dec 10, 2014 in Optima Social Blog | 0 comments

Social Media is Always on the Move

  Hello readers! Are you reading this blog through a Twitter link or from a Facebook post while you were checking your phone? I would actually not be horribly surprised to discover at least 50% of you reading this came to my blog via your phone. But why? When you think about it, everyone has at least 10 minutes of free time in their day. Whether it is standing in the checkout line at the supermarket, sitting on a train, or waiting for a coffee at their local coffee shop, everyone still has at least some amount of down time. And...

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Should You Find Pinterest Interesting?

Posted by + on Dec 10, 2014 in Optima Social Blog | 0 comments

Should You Find Pinterest Interesting?

A lot of hype has been going around about a social media network called Pinterest. While I have used Pinterest for a while now, it has only been within the last six months this social media tool has taken off and the pin-craze has begun. So I decided that this week’s blog should enlighten those of you who do not already know what Pinterest is, how to use it, and how it has gained traction in the social media world. Some of you may want to jump on Pinterest right away because of the rumors of it being the next “big thing”. But, after you...

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MySpace…That’s right MySpace

Posted by + on Dec 10, 2014 in Optima Social Blog | 0 comments

MySpace…That’s right MySpace

When was the last time someone spoke about their MySpace page? Of course there has been the occasion when someone misspoke at a party when they were referring to their Facebook. But think about it, when was the last time you checked your MySpace? This titan of social media fell from grace and most of the attention that it had, shifted to Facebook. It seemed that all good news about this social media platform faded out of existence. That was until Justin Timberlake got involved.   On January 9th, Timberlake made an appearance at CES in...

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Revolutionizing Politics: Social media’s impact on elections

Posted by + on Dec 10, 2014 in Optima Social Blog | 0 comments

Revolutionizing Politics: Social media’s impact on elections

For those of you who know me; know that I am not very interested in politics. However, what I am interested in, is social media. And due to the election coming up soon, I have seen an enormous buzz around the candidates and their social media platforms. So rest assured this is not a biased blog, it is an analysis of facts. Social Politics It wasn’t until the election in 2008 that social media become a huge part of the political arena. In fact, it was President Obama and his team who started utilizing social media as a crucial part of...

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Google+: Why getting +1’d is amazing!

Posted by + on Dec 10, 2014 in Optima Social Blog | 0 comments

Google+: Why getting +1’d is amazing!

Social media is always changing. What is a necessity for your social media campaign today might be completely irrelevant next year. After all, things like Fan-gating, used to be a huge way to drive “likes” to your Facebook page. And now with the changing times and updates; Fan-gating is nothing more than an app, which is frivolous and unnecessary at best. Don’t worry; Facebook and Twitter aren’t becoming obsolete. What I am getting at is, change is happening in the social media world…and that change is being caused by Google+...

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Who said “You can’t make money on mobile”? Not Mark Zuckerberg!

Posted by + on Dec 10, 2014 in Optima Social Blog | 0 comments

Who said “You can’t make money on mobile”? Not Mark Zuckerberg!

People were worried back in August when the stock dipped for Facebook to an all time low. Rightfully so, after all each stock had dropped to $19.85 a share from its original $38… needless to say, I was worried too. This dip had many contributing factors, but what seemed to be one of the reoccurring factors was Facebook’s “inability” to advertise through mobile devices. Just getting started If you read an earlier blog of mine you must be wondering why Facebook hasn’t already started advertising through mobile devices. Well, at...

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Sandy on Social Media!

Posted by + on Dec 10, 2014 in Optima Social Blog | 0 comments

Sandy on Social Media!

Due to Mother Nature’s tantrum, social media has been constantly buzzing with pictures, video, and testimonials from people all over the country. You must be thinking, “Of course, Sandy was a devastating hurricane and people are going to be talking about it; what are you trying to get at Andrew?” Well, it isn’t that social media was being used, it is how social media was being used which really fires me up. Sandy’s Facebook If you search ‘Hurricane Sandy’ on Facebook you will find a ton of different groups dedicated to...

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G+: What Circle are you in?

Posted by + on Dec 10, 2014 in Optima Social Blog | 0 comments

G+: What Circle are you in?

It’s another installment of Google+! I feel I don’t need to sing the praises of this awesome social network anymore than I already have, but here we go. Let’s get ready to dive back in, feet first, and really get into the nitty-gritty of what makes this social network really great for your business. Unlike Any Other All right, let me level with you for a minute. Tweeting to connect with customers and get the word out about your business; great! Using Facebook posts to share specials and bond with those who “like” you; really...

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5 Creative Ways to Use Your Facebook to Get More “likes”

Posted by + on Dec 10, 2014 in Optima Social Blog | 0 comments

5 Creative Ways to Use Your Facebook to Get More “likes”

I’m not going to lie; this blog is one you shouldn’t miss out on reading. This is especially true if you are a business owner looking to boost the effectiveness of your social media campaign. So, I am going to limit this week’s blog to just 5 ways to utilize your Facebook to get more “likes”. (Believe me there are at least five hundred other ways, but who has the time to read all of that?) You interested? Are you sitting there shaking your monitor wanting me just get on with this blog already? Well, go get some hot-cocoa and...

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