Optima is Expanding! New Office in Lenexa
Thanks to our wonderful clients and partners (not to mention our talented and hard-working team), we’re growing into a bigger and better office! Here’s a preview of the new space: Starting May 1, we’re located at 8400 Melrose Dr., Lenexa KS 66214,...
read moreCreative Ways Brands are Using Facebook Timeline
At the beginning of March, Facebook made updating to the new timeline layout mandatory for all brand pages. Some companies have embraced the new layout more than others, and we wanted to highlight some of the most impressive ways we’ve seen Timeline being used by Facebook brand pages to market themselves and gain attention: Red Bull One of the most popular Facebook brand pages since Timeline has been Red Bull. When they switched to Timeline, Red Bull created a scavenger hunt where users were given clues and had to find specific things hidden...
read moreFacebook Makes Timelines Mandatory
It’s March 30th. The day Facebook has decided to make its latest design innovation, the “Timeline” mandatory for all brand pages and public figures, which means that the rest of us are soon to follow. The new Timelines are a pretty drastic change, with some big obvious benefits, but also some features that will take some time to get used to. Let’s explore: Facebook Timeline The new Facebook Timelines let people and pages show their full history to the world. You can date your profile back to your birth and upload pictures from when...
read moreSpring Social Media Icon Sets
Spring is Here! It’s the perfect time to do a little Spring cleaning on your website, to add some fresh looks to it. What better place to start than with your social media icons? It’s a quick and easy change and the icons can really help your site give a strong first impression. Let’s start off with some icons for the biggest Holiday of the season… ‘Easter’ Social Media Icons ‘Pastel’ Social Media Icons The trees and flowers are coming back! Here’s some icons that will help make your site...
read moreHow Often Does Google Change Its Algorithm?
This is a question we hear pretty regularly: How often does Google change its search algorithm? I’ll let Google spokesperson Matt Cutts give you his answer: In short, Google changes its algorithm more than once a day, on average. Roughly 40 changes were made this past February. Most of these changes relate to the quality of search results (weeding out spam and low quality content), but others relate to display (modifying the 10-pack of local results or adding special markup for recipes) and even social media (+1 buttons, inclusion...
read moreSt. Patrick’s Day Social Media Icon Sets
Enhance your web presence this St. Patrick’s Day. Inspired by some wonderful St. Patrick’s Day badges by Kristina Lim, we made a couple new St.Patrick’s Day Social Media Icon Sets that are freely available for download! Download Download Here’s some other great, free social media icons we found around the web that are perfect for St. Patrick’s Day! ‘Clover’ Social Media Icons ‘Green’ Social Media Icons ‘Green Thumb’ Social Media Icons ‘Green Jelly’ Social Media...
read moreThe Internet is Huge
That statement should come as no surprise. What is surprising, though, is just how much content is created and consumed every single day. Kudos to MBA Online for visualizing that data in the graphic...
read moreOverland Park Social Media Workshop
The following information is based on a social media workshop I’ll be presenting for some local business groups on the subject of social media. If you’re interested in hosting a similar workshop, contact me on one of my social media accounts listed here! Getting Started We recommend having a website with a blog (posting weekly) before moving to social media Try out a tool like HootSuite (free) to post to all of your accounts at once Don’t just advertise – interact. Sales messages should be limited to about 20% of your...
read more47 Full Screen Photography Portfolio WordPress Themes
Every photographer, artist, and graphic designer wants to showcase his work in a beautiful portfolio. Why not try out one of these WordPress themes? You could have a beautiful full-screen portfolio up and running in under an hour! Free Fullscreen WordPress Themes The following four themes are completely free, highly customizable with a theme admin panel and very easy to use. Photo Book Pure Photography Elegant Photography Black and White Premium Fullscreen WordPress Themes High-quality free themes like the ones above are hard to come by....
read moreThe Best Free Social Media Icon Sets for Valentine’s Day 2012
Candy Hearts Web Presence Management Icons Heart my Website Heart v2 Heart Social Icons Sweet Social Chococons Typical Kikay St. Valentine’s Day Valentine’s Day Valentine’s Special Valentine’s Candy Conversation Hearts Twitter Purple Heart Twitter Chocolate Heart Twitter Red Heart Pink...
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