Web Presence Blog

Using Infographics for Marketing – Podcast

Posted by + on May 30, 2013 in Search Engine Optimization | 1 comment

Using Infographics for Marketing – Podcast

This week, Optima’s CEO Kyle Claypool was invited to speak about infographics on the Internet Marketing Insights podcast. The subject: infographics and their impact on web marketing. The invitation came as a result of our recent post about using infographics for marketing. Check out the full podcast below! Listen to internet radio with AMDG Radio on...

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Website Launch Checklist – Critical SEO Factors

Posted by + on May 27, 2013 in Search Engine Optimization | 1 comment

Website Launch Checklist – Critical SEO Factors

A brand new website. A clean slate! Ohh the possibilities. Don’t blow this opportunity – make sure that all aspects of your marketing strategy are considered. A beautiful site that can’t generate leads or suffers in search engines is not a wise investment. A new website can give your SEO campaign a new lease on life … or it can destroy years of work earning those search rankings. Here are a few things to consider before launching the next iteration of your company website… Prior to the Website Redesign Not all...

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What Makes a Great Infographic?

Posted by + on May 8, 2013 in Search Engine Optimization | 1 comment

What Makes a Great Infographic?

If you spend much time on the web, you’re probably familiar with infographics -  those big, long images that creatively represent quantities of data in a visual format. Infographics have become popular because they are easy to share – Pinterest, Facebook, and Twitter are riddled with them – and because they break complex ideas down into easily digestible bites.  As a result, people want to know how to use infographics for web marketing. What makes an effective infographic? Why do some infographics take off, while others die a...

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The Perfect Blog Post

Posted by + on Apr 8, 2013 in Search Engine Optimization | 0 comments

The Perfect Blog Post

The perfect blog post – is there such a thing? Not exactly. If there were a formula, marketers would abuse it so thoroughly that it would become ineffective in a matter of weeks. What’s more, blog posts serve different purposes. Depending on the audience and objective, the definition of “perfect” may change. As a rule, blog posts should improve search rankings, encourage social engagement, demonstrate your expertise, and get visitors to engage with your company in some meaningful way. The “perfect” blog post...

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Web Marketing and the Icarus Deception

Posted by + on Feb 28, 2013 in Web Presence Management | 8 comments

Web Marketing and the Icarus Deception

Fans of Seth Godin are no doubt aware that he recently released a new book, The Icarus Deception. Here’s the premise: Industrial society has trained mankind into the safe, the comfortable, the mundane. Study hard, get good grades, and maybe you’ll get into an elite school. Once there, study hard, get good grades, and maybe you’ll get a job at an elite company. Work hard, keep your head down, and you may work your way up to management and retire a little better off than your parents did. In this book, Godin argues that the comfortable...

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How to Brainstorm Successful Blog Posts

Posted by + on Feb 25, 2013 in Search Engine Optimization | 0 comments

How to Brainstorm Successful Blog Posts

Today in the web marketing world, everyone knows the importance of a blog. It keeps your website fresh, creates new content for outside sources to link to, and encourages readers to frequently return to your site. In order for your blog to be successful, you need creative topics, keyword-heavy text and titles, captivating images, and a strategy. One of the most difficult things about blogging is coming up with creative blog posts after you’ve already used the obvious topics. This is where brainstorming comes into play. Brainstorming can take...

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Facebook Usage Stats Infographic

Posted by + on Feb 20, 2013 in Social Media Marketing | 0 comments

Facebook Usage Stats Infographic

Facebook usage continues to rise since launching in 2004 as “thefacebook.com”. By 2005, Facebook, launched and funded by Mark Zuckerberg and Eduardo Saverin, was valued at $98 million and had received a $13 million venture capital investment from Accel Partners. 2005 also saw the purchase of the domain “facebook.com” for $200,000. In 2007, Microsoft bought into facebook for $240 million (receiving a 1.6% stake in the company). Fast forward four years, and Facebook was now raking in a billion dollars in profits. Facebook...

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Top 8 Reasons To Use Google+ For Business

Posted by + on Jan 17, 2013 in Social Media Marketing | 1 comment

Top 8 Reasons To Use Google+ For Business

  Since its launch in June 2011, Google Plus has been ridiculed for being the desperate social media platform that nobody uses.   We think that might be a little harsh. Google plus is the desperate social media platform everyone NEEDS to use. Google has leveraged its social media platform into one of the most appealing web presence management tools for businesses. In fact, you might already be on Google+ and not even know it! Remember Google Places for Business? Google+ and Google Places are now rolled together, and each business...

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Facebook Advertising for Valentine’s Day

Posted by + on Jan 14, 2013 in Social Media Marketing | 1 comment

Facebook Advertising for Valentine’s Day

Love it or hate it, Valentine’s Day is just around the corner. Many businesses see a nice boost shortly before or on Valentine’s Day, and not just those that sell flowers and chocolate. So, if you’re looking to increase sales around this holiday, how do you find these lovebirds? Luckily, Facebook offers a solution by way of advertising to specific demographics. Consider the following possibilities:   Advertise to Young People in Relationships Try targeting people under 20 who are in a relationship. Chances are good this is their...

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Facebook Tricks, Tips, and Cheats

Posted by + on Dec 24, 2012 in Social Media Marketing | 2 comments

Facebook Tricks, Tips, and Cheats

In October, Facebook reported it had one billion users. By now, Facebook is among the most recognized brands across the world. Everyone and their cats (literally) have Facebook accounts. In the United States, you’re just as likely to come across a citizen that doesn’t participate in presidential elections as you are a non-Facebook user! Now that our friends, siblings, parents, aunts, uncles, and even grandparents are using Facebook, we have to keep our accounts tailored and neatly groomed or things could get messy. For example, are...

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