Search Engine Optimization is a daunting thing for most small businesses to handle. Building a website is one thing – carry over your offline branding and make a clean, attractive site and the customers will find it, right? Sadly that’s not the case, and is less and less the case every day. Search Google for [...]

Exciting news! It has just been announced that our very own Kyle Claypool (that’s me!) has been selected as the Technical Expert for the 2011 WorldSkills Website Design competition in London. SkillsUSA is an organization that promotes vocational and technical training at the high school and post-secondary levels. Students compete at local, state, regional and [...]

Last month, Google rolled out a major upgrade to their indexing system, called Google Caffeine. This has a direct impact on every business, because it places greater emphasis on booming trends like blogging and social media. We’ll skip the technical mumbo-jumbo and break down the important details for you: Previously, Google may have only visited [...]

1. 96% of 18-35 year-olds are members of at least 1 social network. Can you think of another medium that touches 96% of any demographic? Think you can reach 96% of these people advertising on TV? Newspaper? The Yellow Pages? Good luck. People are turning away from traditional sources of entertainment, interaction and information, instead [...]

Carpe diem…  seize the day.  There is no time like the present to take the steps necessary to move your business forward, or to move it up to the next level.  However, while business owners and managers are looking hard for the answers to their challenges and opportunities, the answers are right in front of [...]

Imagine if you will a simpler time. Long, Long ago (four years to be precise) when we had a President people had merely grown apathetic to instead of openly loathed. When a “Twitter” was only the drunken frat boy fantasy combination of a Twix and Butterfinger. When we had never had the pleasure of viewing [...]

“If you ain’t got no money take your broke ass home”… These lyrics, from a song by Fergie, are what you hear when you open an automotive repair website we recently performed a free website analysis for.  The song, an embedded MP3 file, plays for over four minutes.  Now this may resonate with some people- [...]

When a show has been on as long as The Simpsons has (464 episodes and counting), you can be pretty sure it has explored and commented on pretty much every major part of our culture. The internet has not been able to escape their wrath. Like all great comedies, the show reveals greater truths about [...]

Imagine, for a moment, you are walking through a town you’ve never been to before. Now, imagine your husband and infant daughter are in the car a block away, impatiently waiting for you to find some diapers. You’re frantically searching for a diaper store but coming up empty; it’s all gourmet dog food and fishing [...]

Before & After Part 1 Many of the websites that Optima does are in the automotive repair industry.  Optima offers free website analyses and we come across many shall we say “interesting” websites.  Twice in the last two weeks alone we’ve seen websites where everything in them is created as an image.  This makes these [...]