Try Facebook Advertising Free with Small Business Boost
If you’ve never tried advertising on Facebook, now is a great time to try it out thanks to Facebook’s new “Small Business Boost” contest. They’re giving everyone who signs up $50 in free ad credits. If you gain 100 fans during the competition, they’ll give you an extra $100 in ad credit. 10 winners will receive $10,000 in advertising! Here are the details: Facebook advertising is an extremely cost-effective way to get your name in front of your target market. Since you can narrow down your target audience by age, gender, location, and other...
Read MoreCharity Website Redesign – Freedom Fire!
Back in November we announced that we’d be starting our first free website for charity. After hearing from several great causes, we decided to work with a wonderful cause right here in Kansas City: Freedom Fire Urban Ministries. The work this group is doing ministering to the underprivileged kids in the heart of downtown is really inspiring. Their website, however, is not: According to one member of their team, some volunteers refuse to tell people they even have a website because they feel like it just isn’t capturing the essence of what they do. They also admitted that the...
Read MoreSEO New Years Resolutions
Happy New Year from all of us at Optima! To kick off a great 2012 for your website, consider making one of the following a New Years resolution for your business… Comment on related blogs If you’re reading this, you follow at least one blog. You probably even have a blog yourself, so you know how hard it can be to get people to interact. Take the first step! Pick a few blogs you particularly like, and make an effort to comment on their blog posts this year. Pick blogs that are related but not competitors – industry associations or magazines, suppliers, or businesses that...
Read MoreHoliday Gift Idea: Charitable Giving Cards
Is anyone else disgusted by the consumer culture that has taken over the holiday season? Let’s review some of the highlights: First, Acura invites you to “over-save,” rather than over-spend, at their “Season of Reason” sales event. Because when I think of over-saving, I immediately think of the $47,000 Acura RL. Target, and many other retailers, have made Thanksgiving into Black Friday Eve. Their ad campaign shows a shopper training hard for Black Friday shopping. They also required all store employees to report to work at 11:00PM Thanksgiving night. This Black...
Read MoreSEO for the Holidays
With Thanksgiving behind us, we’re rushing headlong into the holiday season. Most retail chains don’t break even for the year until Black Friday. Cyber Monday set new records this year with 15% growth over last year’s sales. People in the service industry may see these trends and think “So what? This doesn’t apply to us… Our business isn’t seasonal.” True, your sales may not increase dramatically during the holiday season (particularly for B2B companies), but that doesn’t mean there are no applicable seasonal trends. Public sentiments...
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